Winning Strategies
Online List Building is "the golden rule" of Lead Generation
Email is a powerful, direct marketing tool that lets businesses share new products, sales and updates with their audience. Its high return on investment (ROI) makes it a crucial component of most businesses’ overall inbound marketing strategy.
Unlike social media, which is owned by the platform you use to communicate with your audience, emails are yours to own and control. This gives you the flexibility to experiment with different types of content, campaigns and techniques without the worry of losing control of your brand’s communication with customers.
To create an effective email marketing strategy, start with a clear understanding of your business goals and audience. Then, develop a series of SMART goals that are specific, measurable, action-oriented and time sensitive. For example, you might set a goal of achieving a 5% higher click-through rate on your emails by the end of the quarter.
Once you have your SMART goals, it’s time to start developing your email content. When creating your email campaigns, focus on the benefits that your product offers your audience. This will help to build credibility with your audience and ensure that they will open and read your email.
Your email content should also be personalized to your audience. For example, you can include a special discount for your subscribers’ birthdays or anniversaries or send them an abandoned cart email when they add items to their shopping cart but don’t check out. This type of personalization is a great way to boost engagement and conversions on your site.
When it comes to implementing your email marketing strategy, you need to be prepared for a little bit of trial and error. It’s important to remember that people are constantly inundated with interruptions and pitches from businesses trying to sell them something. If they don’t have a compelling reason to give you their attention, they’ll send your email straight to the trash bin. To avoid this, it’s critical to ask for permission, deliver on your promises and only ever send email that is of value to your subscribers.
Lastly, don’t forget to measure your results. This will allow you to identify which campaigns work and which ones don’t. Then, you can learn from the former and continue to optimize your strategy for better ROI.
As you can see, the benefits of email marketing are numerous. By incorporating these strategies into your own marketing plan, you’ll be well on your way to increasing revenue for your business and building lasting customer relationships. Good luck!
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My name is Andrew who is a father to two children with his wife of almost 30 years as of the writing of this bio. The journey to finding success online has like most people, been a tough one to be honest.
This Journey has been expensive with large sums of money being poured down what seemed like an endless pit of disappointment along with the many years of trying to glean free information that would position me for success online from the marketing gurus, but to no avail.
However, giving up is not my middle name, and because I am a man who see’s the glass as half full failure is only another learning curve, and if that were not so ...
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